OverLook Ahead Capital Campaign
PROJECT OVERVIEW
The pandemic has proven that Overlook Medical Center’s impact on the community is strong and resilient. And as the medical center’s foundation embarked on a now $169 million capital campaign, they reached out to Trillion to help brand their OverLook Ahead campaign. The visual identity was created by Trillion to support fundraising efforts during the quiet phase and into the recently announced public phase of the capital campaign. Fonts, color palettes, primary and secondary design elements, and more were created to reflect the multi-phase expansion and enhancement project to transform the Summit, NJ hospital.
Trillion created a custom brochure structure that features a pointed flap that is wrapped around itself and inserted into a die-cut slit on the cover. A pocket on the inside back cover houses customized inserts, and vellum pages help add dimension to the storytelling within the brochure.
In addition to the capital campaign brochure, Trillion produced and edited storytelling videos that are completely branded with the OverLook Ahead visual identity and use professional voiceover talent, music, and animation that reflect the spirit of the campaign. We also created a digital landing page on the foundation’s website for campaign volunteers and supporters.
Finally, as the campaign rolled into the public phase, materials for employee and individual engagement were produced. You can see the advertisements, newsletters, apparel, and promotional materials that Trillion designed above.
