Pure Change Redesign of Packaging

The Challenge: Differentiating a Full Product Line

A detoxification program’s packaging needed to clearly differentiate product line components and ingredients across boxes, bars, and bottles so customers could follow the program with confidence.

Pure Change, an at-home detoxification program developed by Dr. Charles Passler, a nutritionist known for his work with celebrities, relied on Trillion to redesign its complete packaging system.

A Cohesive Packaging System

Trillion redesigned the complete packaging system, focused on differentiating the week 1 and week 2 product components and the ingredients across each of the boxes, nutritional bars, and supplement bottles. As the products roll out, the system helps elevate the overall consumer experience with the brand.