Seton Hall University College Recruitment Handout Design

The Challenge: Recruitment Collateral That Stands Out on Campus Tours

A recruitment handout for a new academic program needed to inspire young prospective students, fit neatly in a pocket, and feel unlike anything competing schools were handing out.

Seton Hall University needed the piece for its newly formed College of Communication and the Arts, to be distributed during in-person campus tours.

The Solution: A Pivoting Pocket Brochure With Specialty Print Finishes

Trillion developed a pivoting pocket brochure using an Akuafoil printing technique that combines foil and UV coatings with full-color printing for an unforgettable piece. Trillion also created custom illustrations that interact with the photography to tell the story of the programs available at the college. The design includes two hidden features, among them a secret message.