PROJECT OVERVIEW

The First Presbyterian Church Nursery School turned to Trillion for help expressing their commitment to sustainability and to celebrate their 70th anniversary with a digital and print mailing campaign. The nursery school, located in the heart of New York City, had previously invested in a revamped rooftop outdoor space. The campaign was meant to raise funds to build a new green wall education area on that rooftop as a living tribute and sustainable resource. Trillion chose to use recycled craft paper, including special white ink, to grab the attention of recipients. The personalized self-mailer included a natural-colored remittance envelope with a QR code to accept donations via mail or online. Digital invitations, website graphics, and social media imagery also supported the fundraising campaign.

American Graphic Design Award: Direct Mail and Direct Response Category
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