Temple Rodef Shalom Chanukah Appeal
Services
Print Design
PROJECT OVERVIEW
Temple Rodef Shalom is the largest Reform Jewish congregation in Virginia, serving over 1,600 households. To follow up the capital campaign brochure designed by Trillion, Temple Rodef Shalom planned an end of year Chanukah appeal mailing. We wanted this piece to feel connected to the campaign but distinctive to the Chanukah celebration.
Since it’s a popular time of year for fundraising, their main objective was to catch the recipient’s eye with a bold and festive outer envelope. Using the extended palette we designed for the capital campaign, we created a custom illustration of a menorah to represent the holiday and the mailing’s theme of “increase the light.” This illustration was carried through to the inside slip — the “after” menorah fully lit.
