PROJECT OVERVIEW

When ZenFi Networks and Cross River Fiber merged their NY and NJ wireless/telecom businesses, they came to Trillion for help defining the new brand and creating their visual identity.

The process started with us leading a branding workshop in order to align their leadership’s vision for the rebrand. Trillion led the company through a brand positioning and brand strategy workshop and then developed a new corporate identity including a logo refresh, website design and development, and sales collateral design. When creating their refreshed identity, we updated and expanded their color palette, created custom illustrations to represent their services, and defined typography parameters to help set them apart from their competitors.

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