Variable data is critical for non-profit or civic organizations who regularly seek donors to make contributions. This is a must-read article to help ROI.
Measuring ROI of graphic design projects can be difficult. To do so, you need to have “trackability” built into the design. See examples in this article.
The days where every business had brochures ready to distribute are gone in today’s marketing world. At least that’s what some would have you believe.
Direct mail can be an excellent addition to your marketing mix. Read on for six useful direct mail design tips for more effective direct mail pieces.
Keeping your menus up-to-date can seem like an arduous task. Here we outline four different approaches for your restaurant menu design.
Next to you, your service-based business website is likely your most important marketing tool. By implementing the five in-bound marketing tips that follow to your service-based business website, you can be assured that your website is working as hard as you do.
Searching the internet for “free fonts” is common but what you do next is of paramount importance to your brand, your computer network and your bottom line.
Checking proofs from your graphic designer or printer is an important step that often doesn’t receive the attention it deserves. Here are important details that you should check on every proof.
Using Microsoft Word for your brochure design is inefficient and bad for production. Here’s why using a professional graphic designer makes the most sense.
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