The Challenge: Repositioning a Cybersecurity Brand

A cyber security IT firm needed to refresh its branding, build a new website, and expand its marketing. The brand had to build awareness within the cyber insurance vendor ecosystem and grow the firm’s cyber resiliency practice.

Avasek is a cyber security IT firm that helps clients quickly recover from cyber attacks and improve their resiliency against future breaches.

The Solution: New Identity and Marketing Program

Trillion developed an entirely new brand strategy and visual identity, then created a marketing program for Avasek focused on building awareness within the cyber insurance vendor ecosystem and growing its cyber resiliency practice area. The refreshed materials include a memorable logo with an ‘A’ icon resembling a lock, new sales materials, and a completely refreshed digital presence.