Designing a Milestone Anniversary Appeal

Marking a 250th anniversary called for a fundraising appeal unlike any other. The school wanted a one-of-a-kind piece that embodied its 250-year history while reflecting its current standing as a premier educational institution, with a design that felt celebratory, fun, and modern. It needed something that would stand out in the mailbox and feel worthy of the milestone.

Newark Academy, one of the nation’s oldest private schools, was commemorating its 250th anniversary and had already run a successful Founder’s Day Appeal with Trillion earlier that year.

A One-of-a-Kind Commemorative Mailer

Trillion created a mailer built as a progression through time. Using die cuts, the team collaged old and new photos together so a modern-day student appears to walk across the past campus toward the campus of today, vividly showcasing the school’s continuing history of excellence. As a celebratory token, the piece included a build-your-own cupola, a nod to the cupola that anchors the campus and appears in the school’s photography and logo, which recipients could assemble and keep as a souvenir.