Is your website generating leads and delivering measurable results? At Trillion, every website we create is built with one goal in mind: conversion. Our process combines strategy, design, and the right technology to create websites that do more than look exceptional; they perform. Here’s how we bring it all together.
1. The Discovery Phase
Before we begin any website design or redesign, we take a thorough look at your goals, challenges, and competitors. We take the time to understand your target audience, user needs, unique business parameters, brand’s tone, and scope of content on the site. Once we have a complete picture of everything your website needs to achieve, we are ready to develop its basic structure.
2. Site Architecture Phase
For Breakaway Prep, we structured the website to display the different tutoring packages in a clear and intuitive fashion, making it easy for parents to find and book classes for their teens.
We begin with a sitemap, a plan that outlines all the pages on your website and their relative positions among other pages. After a sitemap is approved, we create wireframes. Think of wireframes as the blueprints for the structure of each uniquely designed page of your website. Wireframes outline the site’s architecture, intelligently defining and placing all major navigational elements. We take care to ensure that the site will function seamlessly on mobile devices, so that all visitors to your site will have a positive, productive experience no matter where or how they access it.
The site architecture phase helps ensure mutual understanding of the website layout and functionality before further design and development.
For Prevention Links, our redesign consolidated dozens of web pages into a streamlined and user-friendly format.
3. Graphic Design / Content Development Phase
This phase is where we establish your website’s look and feel. Our interactive design team translates the website architecture into a design that looks graphically intelligent and helps lead conversions for your brand. Meanwhile, our copywriters fine-tune your content based on our new information architecture and your brand strategy. We regularly provide two unique design directions to choose from. Once a direction is chosen, we implement your feedback, working with you to get everything just right. Once the final design is approved, we design each additional unique page component for your approval prior to development.
For this e-commerce site, our design supports an affiliate integration for influencers, interacts with the client’s warehousing partner, adapts to customizable coupon and discount codes, and features an enhanced checkout process that is on-brand with the rest of the site.
4. Development Phase
Now your website comes to life! In the development phase, beautiful design meets flawless function and movement. Internally, our design and development teams create a specification document. This document outlines our development team’s roadmap for building your website’s technical data structure, visual front-end templates, movement and micro-animations, and a customized content management system (CMS).
5. Quality Assurance & Testing Phase
In the QA & testing phase, Trillion initiates an extensive testing procedure that includes visual site inspection, interactive feature inspection, cross-browser and device compatibility inspection, and CMS inspection. We check all of the little details to ensure everything is functioning as expected before the site goes into beta review.
6. Content Implementation & Beta Review
In this final stage before launch, we upload all of your approved new content to the website. If we are redeveloping a website that is actively in use, we schedule a content freeze to ensure that all of the content between the old and new website is in sync upon launch. The website is now fully operational and updated with this new content, but has not yet gone live. This beta site is provided for your review. Once you’ve evaluated and approved the final website, it’s time to launch!
7. Launch / Review / Training
With your approval, we will launch your website and ensure that your website address points to your new or updated server. To make sure any of your old URLs don’t result in the dreaded 404 error, we implement a 301 redirect plan that routes any old website traffic to the new, most appropriate pages of the new website.
Your new website should be easy and convenient for you or your team to update. For this, we provide training videos and can assist with making updates for you, too.
Make Your Website Your Most Powerful Marketing Tool
Let us create a website that is your hardest-working sales tool. Every element, from layout to messaging, will be strategically crafted to support your business goals and maximize ROI. Through a collaborative process, we build high-performing digital experiences that don’t just look great—they drive real results. Our process has produced award-winning websites, but more importantly, it has produced websites that give their brands exceptional performance.
Find out more about working with us on your website development process here or give us a call at 908.219.4703. We would love to create a website for you that inspires visitors to take action—time and time again.
