Branding a Portfolio of Restaurant Concepts

A hospitality group launching multiple concepts needs a distinct brand for each one. Hells Kitchen Hospitality Group needed memorable logos developed as new restaurants and bars came to life. The challenge was to give every location its own identity while working within one group.

Hells Kitchen Hospitality Group buys, develops, and launches new restaurant and bar concepts across New York City.

A Unique Logo for Every Establishment

As the group bought, developed, and launched new concepts, Trillion was brought in to develop logos for each establishment. Working closely with the partners at HKH, Trillion developed memorable brands for each unique New York City location. As a restaurant logo designer, Trillion gets involved early while a restaurant is still in construction to develop a distinct look.