Rebranding a Growing Music School

Success and expansion often mean a brand needs to grow up with the business. So i Heard Music was ready to open additional locations and needed a refreshed brand and website to support that growth. The challenge was to capture its fun, tech-savvy teaching style in a cohesive identity.

So i Heard Music is a Millburn, NJ music school that teaches kids through technology and a cool-factor curriculum.

Brand Strategy and a Redesigned Website

Trillion interviewed staff, parents, and students to get a clear perspective on So i Heard Music, then defined the brand strategy, language, and messaging. Trillion created a new logo, visual identity, photography, and website that support the school’s fun, cool, and tech-savvy vibe. The redesign included an integrated trial lesson sign-up that makes registration and payment effortless and automated.

GDUSA American Graphic Design Award