Equipping a Capital Campaign to Court Major Donors

A major-gift campaign lives or dies on how well it presents its vision to a small group of significant donors. The organization needed a named, polished brochure system its development team and consultants could personalize for each prospect.

The Ridgewood YMCA in New Jersey launched a capital campaign named Building Our Community, Building Our Future, The Campaign for a Better Us, and needed materials tailored to each major donor.

Naming and Designing the Brochure System

Working with the development staff and fundraising consultants, Trillion named and designed a case for support brochure with a pocket folder that houses materials customized to each major donor. The brochure paired an impactful infographic with leadership quotes, community photography, and renderings of the future facility. Trillion also built a matching PowerPoint template, letter of intent, and letterhead for the in-house team to extend.