Chef Franco Lania – Minnesota Wild Rice Griddle Cakes

The Challenge: Launching a New Product on Crowded Shelves

An inaugural product launch needs packaging that tells the brand story in seconds and promotional materials that travel. The design had to blend a personal food brand’s personality with the Midwestern roots of its key ingredient.

Master chef and blogger Franco Lania came to Trillion for the launch of Minnesota Wild Rice Griddle Cakes, a recipe inspired by a trip to Minnesota where he updated a traditional Arborio rice pancake with nutritious wild rice.

Our Solution: Packaging and Displays That Travel

Trillion created a package design built on Franco’s bold brand color palette and a photo of his smiling face, paired with a warm orange secondary color, an illustration of wild rice plants, a photo of the griddle cakes, and a stamp of Minnesota-grown authenticity. Trillion then interpreted the design into attention-grabbing display materials, including an adjustable-height tradeshow-style banner and an in-store point-of-purchase display, all collapsible and convenient for travel to promotional events.