Congregation Rodeph Sholom Capital Campaign Branding
L'Dor V'Dor (from Generation to Generation)
PROJECT OVERVIEW
Congregation Rodeph Sholom turned to Trillion for help branding their major $20 million capital campaign. The task was to create a distinct visual identity as the NYC-based synagogue entered the public phase of their capital campaign: L’Dor V’Dor. The campaign funds will be used to renovate their building as well as create an accessibility fund and an endowment.
Trillion developed a visual identity that utilizes a tree of life watercolor illustration, monochromatic blue color palette, deckled edges and captivating photography. We translated the visual identity into a suite of marketing and solicitation materials for the non-profit’s development staff to utilize in their fundraising efforts. The marketing materials include a die cut campaign brochure with interior pocket, a series of customized inserts, a stand-alone campaign website, a campaign progress thermometer, and a tool-box of images, visual assets and logos for their in-house marketing team to leverage.
