Cooke School & Institute Food for Thought

PROJECT OVERVIEW

Cooke School and Institute is a private school located in New York City educating students with diverse developmental disabilities and backgrounds, from early childhood through young adulthood. The school envisions a world in which all people with disabilities are included as valued members of their communities, leading independent and purposeful lives.

Trillion was chosen to help the school brand its annual Food for Thought gala which took place at The Lighthouse at Chelsea Piers in New York City. The special evening featured a tasting menu created by nearly 30 of New York City’s most celebrated chefs.

For the event branding, we incorporated Cooke’s existing color palette and created a unique pattern and typographic lock-up of the event name. We knew the gala would take place in a fantastic venue with large windows that faced the west and enjoyed beautiful sunsets. We created large-scale window clings that allowed light to transmit through and into the interior space. We also created signage identifying the chefs and their restaurants, tabletop centerpieces, posters, main stage backgrounds, step and repeat backgrounds, website graphics, die-cut invitation package, and more.

RESULTS

The event was sold out, with a waitlist, and raised $1.4 million.

Event photos: Cooke School and Institute

GDUSA American Graphic Design Award: Announcements + Invitations

Back to Work

Gala Event Branding

Branding a gala event is more than just a save-the-date postcard, email, or a nice invitation. The gala event is often the most costly event of an organization’s year, and the right branding can really drive the excitement and enthusiasm for the event. It can cultivate the appropriate emotional connection to the event’s goals and help facilitate participation and support. Branded assets are displayed in print, digitally via email and web graphics, and even on screens and in signage at your venue.

Over many years, Trillion has been honored to help numerous non-profit organizations with their important and milestone gala branding. We work within budgets to generate the highest value to help inspire and generate impact. If your organization is seeking a team to help bring your gala event to life, please contact us or call our office at 908.219.4703.

Cooke School and Institute Food for Thought Gala Event Branding

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PROJECT OVERVIEW

RESULTS

Gala Event Branding

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