Colgate-Palmolive Company Rewarding Excellence Logo
Services
Brand Strategy & Brand DevelopmentPROJECT OVERVIEW
Colgate-Palmolive is a global leader in the production, distribution and provision of household, health care and personal products. Colgate-Palmolive places tremendous value on the happiness and well-being of their employees. The Rewarding Excellence employee incentive logo design was developed for the recognition program that rewards employees for their hard work, performance and innovation.
Trillion utilized an existing employee communications color palette and introduced a symbolic star. The star accelerates up from “rewarding excellence” to create a sense of movement and transcendence. The central letters of the word “excellence” appear as though they are contrails emanating from the star.
Once complete, we implemented the employee incentive logo design into materials such as masthead forms, intranet portals, a PowerPoint template and wallet cards.