End-of-Year Appeal Mailing for NY-NJ Trail Conference

PROJECT OVERVIEW

NY-NJ Trail Conference stewards over 5,200 acres of preserved parklands. They help build, maintain and protect over 2,150 miles of hiking trails that traverse northern New Jersey and southern New York.

Founded in 1920, they have over 2,000 volunteers and 30+ staff to support, so fundraising plays a key role for the organization. Trillion has been designing their end-of-year appeal mailings and other yearly appeal mailings for many years.

For a recent annual appeal mailing, we decided to take advantage of a massive envelope and paper shortage—a remnant result of pandemic supply chain issues. Since we could not print our full-color outer envelopes, we decided to print a single color on brightly colored green paper instead—and it was a success.

The end-of-year appeal mailing consisted of a bright green outer envelope, a personalized full-color letter with an informative backside that was z-folded, a personalized response card with previous giving history bump gift options, and a reply envelope. There were premium gift options included for support of $150 and up, including the ability to opt out of the premium. In addition, QR codes were included in the mailing, allowing donors to easily show their support from their phones—generating nearly 75% of the total amount raised by the mailing!