
Standing Out on the Noisiest Giving Day of the YearGiving Tuesday has become a noisy day, and grabbing supporters' attention can be challenging. The Foundation needed a campaign that would cut through, spotlight a single program, and move donors to give during its annual push.The Ukrainian Catholic University Foundation, based in Chicago and supported by Trillion across all aspects of its fundraising and marketing, chose to highlight the Emmaus Center at Ukrainian Catholic University in Lviv for this campaign.A Coordinated Giving Tuesday Campaign Across ChannelsTrillion helped tell the story of the Emmaus Center, which offers unique support to people with developmental disabilities and their families and provided critical support and evacuation services to the disabled of Ukraine during the first months of the Russian invasion. Trillion developed the Giving Tuesday campaign as a series of emails, Facebook and Instagram posts, a Facebook fundraiser, and a dedicated landing page on the website.ResultsThe campaign surpassed its projected goal, raised more money than in the prior year, and yielded donations from 50 donors.
Giving Tuesday Marketing Campaign for UCUEmail, Fundraising Campaign
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