A Year-Long Annual Giving Program in Print

A strong annual giving year depends on materials that work together, from the flagship annual report to the small pieces that nudge a last-minute gift. The school returned to Trillion to design a full suite of year-long annual giving materials: a printer’s-proof mailer to solicit last-minute donations, the complete annual report, a companion guide on different ways to give, and a short planned-giving trifold on leaving a lasting legacy.

LREI is an independent school in New York City that first worked with Trillion on an award-winning capital campaign brochure before this annual giving program.

How Trillion Designed It

Trillion built the program around the year’s theme, “Why Do I Love LREI?” The development department set up a bulletin board where students wrote why they love the school and invited alumni and parents to share their experiences, and Trillion carried that community-generated content onto the annual report cover and across the headers and footers of the interior pages. The approach let the entire school community feel involved and invested in the report.

Results

The mid-year printer’s-proof mailing proved so effective at soliciting last-minute donations that it earned a permanent spot on the school’s yearly fundraising calendar.