PROJECT OVERVIEW

Newark Academy, one of the nation’s oldest private schools, partnered with Trillion to develop a look-and-feel for all of their fundraising appeals for the school year. We also crafted all of the messaging and content generation for the campaigns, including their pivotal Day of Giving campaign.

The Day of Giving campaign focuses on one celebratory giving day in spring and targets participation from alumni and parents. With Trillion’s involvement and advice on formatting and personalization, results have been strong.

RESULTS

Our creative approach and the combination of email blasts, social media posts, and a physical mailer have resulted in a 50.7% increase in alumni donors! In addition to getting alumni to become more supportive, their average gift increased significantly from $185.31 to $427.86 leading to more funds available to support the students at Newark Academy.

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