Newark Academy Day of Giving Fundraising Campaign

Focus

Campaign Direct Mail Design

Industries

Education Not for Profit & Government

Services

Brand Strategy & Brand Development Print Design

A mailer on a red background that says "Count the Ways you Love NA!" for Newark Academy's Day of Giving campaign.

Day of Giving campaign mailer for Newark Academy private school

The reply card and reply envelope for Newark Academy's Day of Giving campaign.

The reply card front, reply card back, and outer envelope for Newark Academy's Day of Giving Campaign all stacked on top of each other.

Day of Giving campaign social post and email examples.

PROJECT OVERVIEW

Newark Academy, one of the nation’s oldest private schools, partnered with Trillion to develop a look-and-feel for all of their fundraising appeals for the school year. We also crafted all of the messaging and content generation for the campaigns, including their pivotal Day of Giving campaign.

The Day of Giving campaign focuses on one celebratory giving day in spring and targets participation from alumni and parents. With Trillion’s involvement and advice on formatting and personalization, results have been strong.

RESULTS

Our creative approach and the combination of email blasts, social media posts, and a physical mailer have resulted in a 50.7% increase in alumni donors! In addition to getting alumni to become more supportive, their average gift increased significantly from $185.31 to $427.86 leading to more funds available to support the students at Newark Academy.

Back to Work

Overall, our department and our trustees are very happy with the results from the Day of Giving as well as our overall Annual Fund progress this year.

Noelle Shirey, Assistant Director of Advancement, Newark Academy

Annual Fund Campaign Design

Planning and developing impactful and inspirational content in your annual fund campaign is crucial for its success. Understanding the different segments of your audience is also important in order to deliver the right messaging through the best marketing channels, at the right time. Trillion helps plan, create, design, and implement digital and print campaigns that raise awareness and support of an annual fund. If you are in the planning stages of your upcoming campaign, contact us to discuss what your unique goals are and how we can help you achieve them.

Let’s get started

If you are looking for a new creative partner for your next project, event, or initiative, we’d love to talk.