Newark Downtown District’s Digital Annual Report

PROJECT OVERVIEW

Newark Downtown District is dedicated to improving the economic viability of the central business district in New Jersey’s largest city. Since the city spent most of the year facing the challenges of a pandemic, creating a digital annual report allowed their story to be told best.

Throughout the global pandemic and the challenges it created for many not-for-profit organizations, Newark Downtown District took on added responsibilities and achieved milestones never before imaginable. As the NFP landscape continues to evolve, Newark Downtown District embraced a digital annual report to stay connected to stakeholders and offer varied degrees of access to their impact. Trillion created the digital annual report quickly, without the need for extended time and cost associated with printing and distributing a traditional booklet.

Designing and building a microsite allowed us to feature large photos, videos, and subtle animations to help tell the organization’s story and its impact. We based the design on the branding that Trillion created for the organization and the outline of the report closely followed the printed annual report we designed in prior years. What makes the digital annual report special is the movement and interactivity and how they keep visitors engaged and immersed in the vibrant content. The Trillion design team also animated the financial charts and graphs for that added custom touch.