The Challenge: Turning a Website Into a Ticket-Selling Engine

A professional theater wanted a stronger design aesthetic, content presented in ways that inspire ticket sales, and streamlined administrative tasks.

Since 1965, Titusville Playhouse has provided professional entertainment on Florida’s Space Coast, producing over 15 shows a year across a 282-seat theater and a 300-seat open-air pavilion.

The Solution: A Refreshed Brand, Site, and Ticketing Experience

Trillion improved the design aesthetic and presented content in new ways to inspire ticket sales, then integrated the site with the Tessitura TNEW platform for seamless purchases and the Prospect2 email marketing platform. Trillion added automated processes like scheduled show publishing and expiration, site-wide notices for emergency closures, and quick logins for e-tickets at the door. Trillion also created the refreshed brand identity, logo, animated email signature, stationery, and email marketing templates.

Results

In the weeks following the launch of the new website, ticket sales increased by over 150%.

GDUSA American Graphic Design Award: Logos + Symbols