PROJECT OVERVIEW

The Paper Mill Playhouse gala branding—carefully designed by Trillion—contributed to the annual event being SOLD OUT and exceeding its ambitious fundraising goal.

Trillion designed the look and feel of the gala’s visual brand which includes gold and black with a touch of springtime pink. For the save-the-date postcard as well as the gala invitation design, we combined conventional offset printing with gold foil stamping and a spot UV to create a reflection of the extraordinary event. We also designed numerous digital assets to help promote the gala including digital signage and internet graphics.

The annual gala is the most important fundraising event of the year for the Tony Award-winning regional theater. It ensures that Paper Mill’s inspiring artistic, education and outreach programs will continue to enrich the lives of thousands of New Jersey residents each year.

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