Private School Capital Campaign Website Design for Newark Academy

PROJECT OVERVIEW

Newark Academy, one of America’s oldest private schools, hired Trillion to design and build a website for their most important capital campaign to date. The goal? Raise $30 million to strengthen the three pillars of a Newark Academy education.

The website design mirrors the school’s established branding as well as Newark Academy’s 250th anniversary campaign branding that Trillion helped design. The capital campaign website features full-screen video content, large photos, and a scrolling timeline. It provides a home for the compelling story of the school’s impact and need.

Clearly communicating the capital campaign priorities was critical. Our design strategically highlights the priorities in a way that creates a distinct and emotional connection to the viewer.

Finally, as a means to generate more support for the capital campaign, we included an area for donor stories and news. This content is crucial for proving that support for the campaign has a direct impact on the success of the students.