Our Work: Logo Design

The Challenge: A Brand Ready for a New EraAs the organization welcomed a new Executive Director and marked its 50th anniversary, it needed a brand that reflected where it was headed. Trillion was asked to assess the existing mental health branding and lead a comprehensive rebrand and name change.CBH Care is a mental health organization that was marking its 50th anniversary and a leadership transition when it turned to Trillion for a rebrand.The Solution: Workshop-Led Rebrand and Name ChangeTrillion ran a two-day branding workshop with leadership to assess the current brand, build a SWOT analysis, and shape new positioning, then interviewed internal and external stakeholders to test positioning statements and logo directions. Trillion developed a visual identity centered on quality and compassion, with a bright, expansive palette, bold and approachable messaging, and a custom icon set designed to communicate beyond language.

CBH Care RebrandingBranding, Folder, Logo, Signage, Stationery

The Challenge: Standing Out on a Crowded ShelfA sparkling wine new to the U.S. market needed packaging bold enough to introduce an unfamiliar brand and its distinctive sorrel flavor. The design had to feel refined yet contemporary to set the product apart from other sparkling wines.ACCA's Sorél Demi-Seco is a sparkling wine infused with sorrel, a burgundy nectar from the hibiscus flower prized in the Caribbean for its taste and rich nutrients.Identity and Packaging in One Bold IntroductionTrillion developed the brand identity and translated the exotic flavor into the bottle design. Trillion created a logo using symmetry, sans serif lettering, and clean lines for a mark that reads refined yet contemporary. A matte white bottle and vibrant burgundy label reference the sorrel flavor and set the product apart.

ACCA Champagne Bottle Design & Sales SheetBranding, Logo, Package Design

Refreshing a Brand to Tell a Bigger StoryA growing human services nonprofit needed its brand and website to better tell its story and support marketing across many programs. The old website also made updating and adding content a challenge.Birch Family Services empowers individuals with autism and developmental disabilities, supporting more than 2,000 individuals and their families each day across New York City through specialized schools, employment programs, supportive housing, and family support.A Stakeholder-Informed Identity and SiteTrillion interviewed parents, staff, and individuals within specific programs, then established a clear brand strategy with a verbal and visual identity built around it. The refreshed identity now lives on a redesigned website and extends to school locations, major fundraising events, and career recruitment events. The new site allows for easy updating and new content inclusion, something that was a challenge on the old website.

Birch Family Services Brand Refresh & Website RedesignBranding, Logo, Website

Refreshing a Brand to Mark a Milestone YearTo commemorate its 20th year in operation, the organization needed a refreshed brand that would carry it into a new chapter. The challenge was to modernize a recognizable identity without losing the distinctive features its community already knew.The Newark Downtown District is a special improvement district dedicated to revitalizing downtown Newark, New Jersey, the largest city in the state, and improving the economic viability of its central business district.Visual Identity Refresh, Logo Modifiers, and Brand GuidelinesTrillion refined and modernized the organization’s logo while respecting the mark’s distinctive features, then created logo modifiers for several of its most important programs, including the farmers market, walking club, and 20th anniversary.Trillion also built additional marketing material templates and a brand guideline so the internal marketing department could design future materials with consistency. The work earned a GDUSA American Graphic Design Award.

Newark Downtown District Brand RefreshBranding, Logo

The Challenge: A Visual Identity That Matches the ReputationEarly childhood education is changing, and a trusted school's brand has to keep pace with the reputation it has earned. The school needed an updated visual identity that better aligned with its prestigious standing and the growth and caring environment it offers.The First Presbyterian Church Nursery School, founded in 1952, offers a non-sectarian program for children of the downtown New York City community and follows the Reggio Emilia educational philosophy.The Solution: A Hand-Drawn Identity Rooted in GrowthTrillion worked with the school's staff to develop a new visual identity that evokes growth and a caring environment. The team created a hand-drawn tree logo built from the school's name, along with a construction paper illustration featuring the city landscape. Trillion also designed a stationery system, marketing materials, and a recruitment table cover.

First Presbyterian Church Nursery School RebrandingBranding, Folder, Illustration, Logo, Stationery

Logo Design and Brand Identity WorkThis gallery brings together a selection of Trillion’s logo design work. A strong logo is the starting point of a larger brand identity, and these marks show the range of identities Trillion has created across industries. Each one is part of a complete brand development process, from strategy through the full system that extends well beyond the logo itself.

Logo Design ExamplesBranding, Logo

Branding a Restaurant Built on ArtistryWhen every plate is treated as a work of art, the restaurant's brand has to match that standard. TAVO needed branding as special as its culinary presentation. The challenge was to carry that artistry across the identity, menus, website, and photography.TAVO is a restaurant in Manhattan's West Village where each plate is treated as a work of art.A Full Identity, Website, and PhotographyTrillion's restaurant branding team designed the TAVO logo, identity system, menu layouts, and a custom responsive WordPress website. Trillion also photographed the restaurant's food and drinks, team portraits, and interiors, which are featured on the website and in social media.

TAVO Restaurant BrandingLogo, Menu, Website

Branding a Portfolio of Restaurant ConceptsA hospitality group launching multiple concepts needs a distinct brand for each one. Hells Kitchen Hospitality Group needed memorable logos developed as new restaurants and bars came to life. The challenge was to give every location its own identity while working within one group.Hells Kitchen Hospitality Group buys, develops, and launches new restaurant and bar concepts across New York City.A Unique Logo for Every EstablishmentAs the group bought, developed, and launched new concepts, Trillion was brought in to develop logos for each establishment. Working closely with the partners at HKH, Trillion developed memorable brands for each unique New York City location. As a restaurant logo designer, Trillion gets involved early while a restaurant is still in construction to develop a distinct look.

Hells Kitchen Hospitality Restaurant BrandingBranding, Logo

The Challenge: Bringing an Artisan Product to MarketA family olive grove evolving into a gourmet brand needed an identity and packaging that conveyed its care and quality. The brand had to carry the product's exquisite attention to detail from the grove through to the shelf and online store.Twelve Letter Company produces gourmet olive oil from a family owned olive grove in the small, historic village of Koukounara, Greece.The Solution: Full Brand and E-Commerce SystemTrillion developed the brand strategy, logo design, and identity design, along with gourmet food package design, collateral materials, and a responsive e-commerce website.

Twelve Letter Company BrandingBranding, Logo, Package Design, Signage, Stationery, Website

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