The Challenge: A Brochure That Turns Patrons Into Subscribers

A season acquisition brochure needed to showcase upcoming productions, describe the benefits of becoming a donor member, and explain pricing and seating options clearly enough to convert subscriptions and renewals.

Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion on its brochure for the 2024-2025 season.

The Solution: Full-Bleed Show Spreads and Easy-to-Read Pricing

Trillion built on the previous season’s look while introducing fresh elements to herald the new lineup. Trillion designed seamless, full-bleed show spreads that highlight the key art and unique qualities of each production, devoted a full spread to membership benefits, and created pricing and seating charts that compare subscription levels in an attractive, easy-to-understand format. A detachable reply card made subscription purchase or renewal simple.