Telling an Impact Story in Both Print and Digital

The foundation wanted a fresh approach to its impact report that could tell its story in both print and digital formats, honoring its established brand while bringing results to life for donors.

Hazelden Betty Ford Foundation is a world-renowned provider of addiction and mental health treatment services.

Impact Report, Microsite, and Motion Design

Trillion used photography and design to depict the foundation’s life-changing stories, developing a fresh look for the impact report while honoring the brand guide and designing charts and infographics to show fiscal health. Trillion also built a microsite that mirrors the printed report, using motion, micro-animations, and digital assets, and extended the visual look into an annual overview video, email, and social imagery.

Results

The work earned an American Graphic Design Award for Annual and Corporate Reports.

American Graphic Design Award: Annual and Corporate Reports