The Challenge: A Walk-a-Thon That Stands Out

A fundraising walk needs a visual hook memorable enough to drive sign-ups and donations across many channels. The task was to brand an annual walk-a-thon with a single striking concept that could carry from mailers to billboards.

The Friendship Circle is a Livingston, NJ community organization that helps children and teens with special needs, and it asked Trillion to design its annual walk-a-thon marketing materials.

The Solution: Shoelace Typography and a Striking Visual

Trillion retouched a stock photo and incorporated bright red shoelaces that served as both handmade typography and heart iconography for the campaign message. Setting the image against a bright blue background created a striking visual effect. The branding extended across email blasts, web graphics, a self mailer, advertisements, posters, and billboards.

Results

The campaign helped the organization raise over $130,000, with more than 1,500 walkers participating in the Walk with Your Heart event. The announcement and poster were recognized by Graphic Design USA and awarded American Graphic Design Awards.