Newark Downtown District Annual Impact Report and Website Design

Website and Impact Report Design for a Downtown Nonprofit

Reimagining an annual impact report means rethinking it for two mediums at once. The report had to capture a year of financials and accomplishments while conveying the organization’s impact on downtown Newark, and that story needed to land as powerfully on a screen as it did on the page.

Newark Downtown District is the nonprofit behind downtown Newark, the largest city in New Jersey, and it reached out to Trillion to reimagine both the printed and digital editions of its yearly report.

A Magazine-Style Report Built for Print and Screen

Trillion created new editorial content and gave the report a magazine look and feel, then planned, coordinated, and led a professional photoshoot in nearly a dozen locations across Newark’s Downtown District. The team interviewed a mix of residents and city employees and built personal profiles featuring their support for the district. Once the printed report was designed, Trillion translated all of the text, photos, and infographics into an interactive website that celebrates the organization’s stories and successes.

Recognition

The interactive report was recognized in the GDUSA 2024 Digital Design Awards: Websites. Newark Downtown District’s Chief Executive Officer, Anthony McMillan, credited Trillion’s professionalism, expertise, and dedication with helping bring the organization’s vision to life.