The Challenge: A Milestone Worth Celebrating

A 25th anniversary gala needed branding that honored a quarter-century of impact while complementing the organization’s established visual identity. The look had to feel celebratory and carry across print, digital, and video.

CURE Epilepsy, a Chicago-based organization focused on finding a cure for epilepsy, hired Trillion to brand its 25th anniversary event; since 1998 the organization has raised more than $90 million to fund research across 18 countries.

Our Solution: A Celebratory System Across Every Touchpoint

Trillion designed the look and feel to complement the organization’s strong red, white, and gray color palette and created a celebratory pattern based on the three lines from the CURE Epilepsy monogram, presented as shiny silver foil on the invitation. Trillion expanded the graphic into a timeline image and visual tool used throughout the event, and translated the design into printed materials, video assets, and digital files for email blasts, social media, and venue signage.

Results

CURE Epilepsy’s 25th Anniversary Gala was their most successful ever. Thanks to the generous and committed members of the CURE Epilepsy community, $3.1 million was raised for epilepsy research at the Chicago event.