The Challenge: A Bigger Gala on a Smaller Budget

A gala has to outdo last year’s event even when budget is a real constraint. The goal was to elevate the evening while managing costs across every piece of event design and production.

The YMCA of Montclair chose Trillion as its gala event design company to handle branding and production for the 1891 Gala.

The Solution: Cost-Smart Branding Across the Event

Trillion managed the entire event branding and production of the invitations, posters, program, and venue signage to help reduce costs for the YMCA of Montclair. One of the biggest cost-saving proposals was to use additional color palettes within the YMCA brand guidelines for future years. That approach simplifies subsequent galas and saves significant time and money on graphic design services.

Results

The gala drew the largest attendance in its history, increased fundraising by 12% over the previous year, set a record for funds raised during the event, and increased the number of event sponsors.

GDUSA American Graphic Design Award