The Challenge: Becoming the Destination for Private Events

The restaurant wanted to become the destination for baby and bridal showers in North Jersey, which meant a consistent, ongoing marketing effort rather than one-off promotions. Trillion was brought in to develop a monthly restaurant marketing plan with near-term and long-term goals.

Mulberry House Restaurant is a North Jersey venue that hosts private events such as baby and bridal showers and tea tastings.

The Solution: A Monthly Marketing Engine

Trillion staged a photo shoot of the cuisine, restaurant, and atmosphere, applied the images to the existing website, and refreshed content and search-friendly metadata. Each month Trillion executes the marketing calendar: keeping the website current and promoting special events, creating new optimized web pages, coordinating social posts on Facebook, Twitter, and Instagram, managing targeted email campaigns, and producing in-store materials.

Results

Within the first year, the average number of on-premise private events increased as much as 300% monthly and continued to climb. Half of all parties are now booked without patrons needing to visit the restaurant, saving the owners time and money.