Paper Mill Playhouse Cinderella Key Art Design

The Challenge: One Look That Works Everywhere

A theatrical production needs a single visual idea strong enough to carry across every medium, from posters to digital displays. Trillion was asked to create the key art and title treatment for Rodgers and Hammerstein’s Cinderella so the show would feel unmistakable wherever audiences encountered it.

Paper Mill Playhouse is a Tony Award-winning nonprofit theater in Millburn, NJ, and a returning Trillion client.

The Solution: Key Art and Title Treatment

Trillion created brightly colored key art and a title treatment with dimension and plenty of sparkle, carefully controlling the width of the letterforms to maximize impact while keeping the word Cinderella compact. The art was applied across print, web, digital advertising, out-of-home, social media, television commercials, apparel, gobo lighting, and digital displays at the theater.