PROJECT OVERVIEW

The Challenge: Inspiring Employees to Live Better

Wellness programs only work when employees use them. The campaign needed to engage employees and inspire them to take better care of their long-term health.

Colgate-Palmolive wanted to reach employees and inspire them to live better by taking advantage of the company’s wellness programs.

Our Solution: Peer Stories That Motivate

Trillion created an employee benefits poster series showcasing fellow employees and their wellness success stories, with their quotes front and center to reflect the programs the company offers. Each poster features a still frame from a video interview with the employee and a call to action driving viewers online to watch. The series used a strong color palette and the brand identity familiar to employees. Designed with Towers Watson.

Results

This project has been recognized by Graphic Design USA and awarded an American Graphic Design Award.