Belmont University Alumni Fundraising Campaign

PROJECT OVERVIEW

Belmont University, a mid-sized university in Nashville, Tennessee, reached out to Trillion for their annual Belmont Faithful campaign. They needed a defining look and feel that included a mailing, social graphics, and a series of email communications. Our design was created to convey a feeling of welcome and warmth for their alumni and a sense of gratitude for their Belmont Faithful – those donors who support them year after year.

Utilizing the existing brand colors, fonts, and photography, we expanded a unique look and feel for a series of appeal mailings, targeted at several key constituent groups. An invitation-style format included a tri-folded card that was personalized to the segment. It included a remittance envelope and a colorful outer envelope.