Branding, Website, and Marketing for SaaS Business
PROJECT OVERVIEW
DataCapable’s SaaS threat-detection platform seeks to deliver situational awareness when it matters most with real-time mapping, AI, and machine learning—all verified by trained analysts. Their system helps identify and inform key constituents of threats such as natural disasters, downed power lines, and civil unrest.
DataCapable worked with Trillion to redesign all of their brand assets including a new logo, email marketing templates, tradeshow banners, stickers, powerpoint templates, sellsheets, and redevelop their website to communicate their unique value proposition—and generate new business opportunities. The website redesign includes lead-capturing landing pages that describe each of their software products and encourage interested customers to schedule a demo. Trillion wrote, designed, and built the award-winning WordPress website that includes micro animations such as a changing background gradient that aligns with their high-tech AI products. Trillion also conducted a search engine optimization (SEO) audit prior to development so website copy, website structure, and future content additions would align with DataCapable’s ideal industry keywords.
In addition to the rebranding and website development engagement, Trillion supports DataCapable with ongoing marketing efforts. We orchestrate monthly communications that give subscribers fresh blog content and current events relevant to the DataCapable Platform. Trillion utilizes list segmenting, subject line A/B testing, send time optimization, and analytics to optimize engagement. In an effort to continue organic SEO growth, we write and set up relevant landing pages for specific search terms that capture leads into DataCapable’s sales funnel.
