The Challenge: A Logo for a New Coffee Destination

A new gourmet coffee spot needed a logo that captured both its Newark roots and the full-bodied experience of its product. The mark had to signal a destination worth seeking out, with room to grow.

Brick City Coffee Company is a gourmet coffee destination in Newark, NJ, located within the Prudential Center complex.

The Solution: A Skyline-Inspired Mark

Trillion designed a logo incorporating the silhouette of the Newark skyline encompassed in a coffee cup. A rich color palette translated into the full-bodied taste that customers would enjoy, giving the brand a look it could carry as it expands into additional locations.