A Logo to Carry an Employee Recognition Program

A global company wanted a distinct identity for the program that rewards employee performance and innovation. The mark needed to signal achievement while fitting an established internal communications look.

Colgate-Palmolive is a global leader in household, health care, and personal care products that places high value on recognizing its employees, and it turned to Trillion for its Rewarding Excellence program logo.

A Star Built for Momentum

Trillion worked from the existing employee communications color palette and introduced a symbolic star that accelerates up from the words rewarding excellence to create a sense of movement and transcendence, with the central letters of excellence reading like contrails from the star. Trillion then implemented the logo across masthead forms, intranet portals, a PowerPoint template, and wallet cards.