The Challenge: A Hotel Brand to Stand Beside Its Restaurant

The hotel sat next to an established, boldly branded restaurant, and the two would often appear together in joint marketing. Its identity needed to hold its own without clashing with the louder neighboring brand. The look also had to convey a classy yet relaxed atmosphere for guests.

French Quarters Guest Apartments is a boutique hotel located next to Bourbon Street Bar and Grille, for which Trillion had already created the logo and brand.

The Solution: A Classy, Relaxed Hotel Identity

Trillion created a logo that represents the hotel’s classy yet relaxed atmosphere while working well alongside the much louder and more direct Bourbon Street Bar and Grille logo. The two brands could sit together comfortably in joint marketing materials. The theme hotel branding gave the boutique hotel a unique take on a New York City stay.