Our Work: Restaurant & Catering

Branding a Restaurant Built on ArtistryWhen every plate is treated as a work of art, the restaurant's brand has to match that standard. TAVO needed branding as special as its culinary presentation. The challenge was to carry that artistry across the identity, menus, website, and photography.TAVO is a restaurant in Manhattan's West Village where each plate is treated as a work of art.A Full Identity, Website, and PhotographyTrillion's restaurant branding team designed the TAVO logo, identity system, menu layouts, and a custom responsive WordPress website. Trillion also photographed the restaurant's food and drinks, team portraits, and interiors, which are featured on the website and in social media.

TAVO Restaurant BrandingLogo, Menu, Website

The Challenge: Becoming the Destination for Private EventsThe restaurant wanted to become the destination for baby and bridal showers in North Jersey, which meant a consistent, ongoing marketing effort rather than one-off promotions. Trillion was brought in to develop a monthly restaurant marketing plan with near-term and long-term goals.Mulberry House Restaurant is a North Jersey venue that hosts private events such as baby and bridal showers and tea tastings.The Solution: A Monthly Marketing EngineTrillion staged a photo shoot of the cuisine, restaurant, and atmosphere, applied the images to the existing website, and refreshed content and search-friendly metadata. Each month Trillion executes the marketing calendar: keeping the website current and promoting special events, creating new optimized web pages, coordinating social posts on Facebook, Twitter, and Instagram, managing targeted email campaigns, and producing in-store materials.ResultsWithin the first year, the average number of on-premise private events increased as much as 300% monthly and continued to climb. Half of all parties are now booked without patrons needing to visit the restaurant, saving the owners time and money.

Mulberry House Restaurant MarketingMarketing

Branding a Portfolio of Restaurant ConceptsA hospitality group launching multiple concepts needs a distinct brand for each one. Hells Kitchen Hospitality Group needed memorable logos developed as new restaurants and bars came to life. The challenge was to give every location its own identity while working within one group.Hells Kitchen Hospitality Group buys, develops, and launches new restaurant and bar concepts across New York City.A Unique Logo for Every EstablishmentAs the group bought, developed, and launched new concepts, Trillion was brought in to develop logos for each establishment. Working closely with the partners at HKH, Trillion developed memorable brands for each unique New York City location. As a restaurant logo designer, Trillion gets involved early while a restaurant is still in construction to develop a distinct look.

Hells Kitchen Hospitality Restaurant BrandingBranding, Logo

Akikos Sushi Restaurant Responsive Website NYC

The Challenge: Matching a refreshed interior with a refreshed websiteAfter refurbishing their restaurant interiors, a long-time client wanted a website design that reflected the same elevated experience. The site needed to feel elegant and on-brand while working across devices.Akikos, a long-time client, was recently named one of the best sushi bars in America.An elegant, minimalist responsive site on WordPressTrillion moved the restaurant onto a responsive WordPress platform and created an elegant, minimalist design that matched the Akikos brand. The owner's own stunning photography was woven throughout to complement the design.

Akikos Website DesignWebsite

The Challenge: A Scalable Brand for a New Retail ConceptA new frozen yogurt emporium needed a complete brand image and a store experience that could scale to additional locations. The branding had to carry through every detail, from packaging to signage to in-store displays.Yo Lotta Luv is a privately owned frozen yogurt store in the heart of Chatham, NJ, an affluent suburb of New York City.The Solution: End-to-End Brand and EnvironmentTrillion began with a competitive analysis to find opportunities for the new brand, then designed the custom script type and heart swirl logo. Trillion created promotional materials including a temporary website landing page, frozen yogurt cup design, help wanted posters, business cards, and gift cards, and worked closely with the lead architect and interior designer on a store that is well designed and easily scalable. Trillion also consulted on uniforms and exterior signage, and designed the interior graphics, two digital menu boards, and a large flat screen display featuring a three-minute looping animated video that promotes the brand and its reward program.Results: Award-Winning DesignThe Yo Lotta Luv branding has been recognized by Graphic Design USA and awarded multiple American Graphic Design Awards.

Yo Lotta Luv Frozen Yogurt Emporium BrandingBranding, Logo, Menu, Signage

The Challenge: A Rebrand for a High-Volume CatererA busy catering operation was transitioning to a new name and needed a brand to match its scale. With a huge daily volume of events ranging from small business breakfasts to formal affairs of thousands, consistency mattered. The brand had to carry the company through the name change and its continued growth.cer té is a cafe and catering company that caters over 80 events daily, from business breakfasts to formal affairs of 7,000 people, and came to Trillion to transition from Lyn's Catering to the cer té name.The Solution: A New Name and a Growing IdentityTrillion helped the company make the move from Lyn's Catering to cer té with an initial brand development project. Over the years, Trillion has worked with the cer té team to create matching marketing materials that keep pace with the growing company. The brand has stayed consistent as the business expanded.

cer té café & cateringAdvertisement, Branding, Logo, Stationery

The Challenge: Extending a Cafe Brand Into PizzaA trusted cafe and catering brand was moving into a new all-natural pizza venture. The new logo needed to feel connected to the existing brand while standing on its own. The challenge was continuity with a fresh, distinct flair.Pizza by cer té is an all-natural pizza concept created by cer té cafe, a long-time Trillion client extending its brand into a new offering.The Solution: A Connected but Distinct LogoTrillion designed the Pizza by cer té logo to maintain continuity with the existing cer té cafe and catering logo while giving it its own flair. The addition of a basil leaf paired the welcoming, warm color palette and type treatment of cer té with a heavier, more robust treatment for the word pizza. The result reads as part of the family and as something new.

Pizza by cer téAdvertisement, Branding, Logo, Signage

The Challenge: A Fun Identity for a Times Square Hot SpotA bar and grille on New York City's restaurant row needed an identity with personality to stand out near Times Square. What began as a request for a logo and business card grew into a broader brand. The look had to feel fun and distinctly New Orleans.Bourbon Street Bar and Grille is a restaurant and bar on restaurant row in New York City near Times Square that first approached Trillion to create a logo and business card.The Solution: A New Orleans Inspired BrandTrillion developed a fun, New Orleans inspired identity that incorporated the wrought iron of the French Quarters along with the traditional mask and fleur de lis. From there Trillion extended the brand across all print and marketing materials, including menus, ads, and invitations. What started as a single logo became an ongoing set of marketing efforts.

Bourbon Street Bar & GrilleBranding, Logo, Menu, Signage, Stationery

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