Musical School Branding Design Agency
Rebranding a Growing Music SchoolSuccess and expansion often mean a brand needs to grow up with the business. So i Heard Music was ready to open additional locations and needed a refreshed brand and website to support that growth. The challenge was to capture its fun, tech-savvy teaching style in a cohesive identity.So i Heard Music is a Millburn, NJ music school that teaches kids through technology and a cool-factor curriculum.Brand Strategy and a Redesigned WebsiteTrillion interviewed staff, parents, and students to get a clear perspective on So i Heard Music, then defined the brand strategy, language, and messaging. Trillion created a new logo, visual identity, photography, and website that support the school's fun, cool, and tech-savvy vibe. The redesign included an integrated trial lesson sign-up that makes registration and payment effortless and automated.
So i Heard Music’s Rebrand & Website RedesignBranding, Website
Higher Ed Graphic Designer Foil Handout
The Challenge: Recruitment Collateral That Stands Out on Campus ToursA recruitment handout for a new academic program needed to inspire young prospective students, fit neatly in a pocket, and feel unlike anything competing schools were handing out.Seton Hall University needed the piece for its newly formed College of Communication and the Arts, to be distributed during in-person campus tours.The Solution: A Pivoting Pocket Brochure With Specialty Print FinishesTrillion developed a pivoting pocket brochure using an Akuafoil printing technique that combines foil and UV coatings with full-color printing for an unforgettable piece. Trillion also created custom illustrations that interact with the photography to tell the story of the programs available at the college. The design includes two hidden features, among them a secret message.
Seton Hall University College Recruitment Handout DesignBrochure
Restaurant marketing NJ feature
The Challenge: Becoming the Destination for Private EventsThe restaurant wanted to become the destination for baby and bridal showers in North Jersey, which meant a consistent, ongoing marketing effort rather than one-off promotions. Trillion was brought in to develop a monthly restaurant marketing plan with near-term and long-term goals.Mulberry House Restaurant is a North Jersey venue that hosts private events such as baby and bridal showers and tea tastings.The Solution: A Monthly Marketing EngineTrillion staged a photo shoot of the cuisine, restaurant, and atmosphere, applied the images to the existing website, and refreshed content and search-friendly metadata. Each month Trillion executes the marketing calendar: keeping the website current and promoting special events, creating new optimized web pages, coordinating social posts on Facebook, Twitter, and Instagram, managing targeted email campaigns, and producing in-store materials.ResultsWithin the first year, the average number of on-premise private events increased as much as 300% monthly and continued to climb. Half of all parties are now booked without patrons needing to visit the restaurant, saving the owners time and money.
Mulberry House Restaurant MarketingMarketing
YMCA 1891 gala event invitation branding NJ
The Challenge: A Bigger Gala on a Smaller BudgetA gala has to outdo last year's event even when budget is a real constraint. The goal was to elevate the evening while managing costs across every piece of event design and production.The YMCA of Montclair chose Trillion as its gala event design company to handle branding and production for the 1891 Gala.The Solution: Cost-Smart Branding Across the EventTrillion managed the entire event branding and production of the invitations, posters, program, and venue signage to help reduce costs for the YMCA of Montclair. One of the biggest cost-saving proposals was to use additional color palettes within the YMCA brand guidelines for future years. That approach simplifies subsequent galas and saves significant time and money on graphic design services.ResultsThe gala drew the largest attendance in its history, increased fundraising by 12% over the previous year, set a record for funds raised during the event, and increased the number of event sponsors.
YMCA 1891 Gala BrandingEvent Branding, Invitations
The Challenge: A Catalog Without Brand FocusA catalog of outdoor recreation maps was suffering from inconsistent design and a lack of brand focus, doing little to promote the organization behind it or stand out on retail shelves.The New York-New Jersey Trail Conference, a leader in trail blazing, land conservation, and advocacy since 1920, maintains a map catalog covering the greater New York City metropolitan area and over 2,000 miles of trails.A Dynamic Branding System Across 29 MapsTrillion analyzed a library of 29 maps with wide-ranging styles and developed a dynamic system that branded them consistently across every shape and size. Trillion then implemented the branding across the complete product line, giving it a recognizable retail shelf presence for hikers and outdoor enthusiasts throughout the region.ResultsSales increased as soon as the new map sets hit the shelves and continued to climb as more sets were published, growing year to year anywhere from 10% to 34%. Shifting to a digital platform let the maps be updated more frequently, making them the most accurate available and driving repeat purchases from hikers.
New York-New Jersey Trail Conference Map Set Product Line RedesignBrochure