Cover of Inova Honors Gala Invitation.
The Challenge: A Memorable Identity for a Returning GalaA foundation gala needs a fresh, memorable visual identity each year to inspire sponsors and individuals to give. The look also had to extend cleanly across every fundraising touchpoint.The Inova Health Foundation, which supports Northern Virginia's leading nonprofit healthcare provider, asked Trillion for a second year in a row to develop the identity for its Inova Honors gala.The Solution: A Kaleidoscope Theme and Die-Cut InvitationBuilding on Inova's new branding, Trillion designed a typographic lock-up of the event name and created a one-of-a-kind kaleidoscope pattern using branded colors and a stethoscope motif. The invitation featured multiple die-cut pieces that rotate on a grommet, and Trillion applied the look across sponsorship cultivation materials, cards, email blasts, social media, signage, and venue communications. Trillion also provided the fundraising team with Canva templates and tools to prepare personalized sponsorship packages.ResultsThe sophisticated design reflected the level of excellence at Inova and increased the excitement surrounding the event. The Inova Honors gala helped raise more than $1.5 million in one evening.
Hospital Foundation Gala Event BrandingEvent Branding, Invitations
Newark Academy institution website design showing 6 phones with the mobile website design
A Website Built to Carry a Capital CampaignThe school's most ambitious campaign needed a digital home that could tell its story and make its priorities clear. The site had to create an emotional connection while staying consistent with the school's established and anniversary branding.Newark Academy, one of America's oldest private schools, set out to raise $30 million to strengthen the three pillars of its education through its most important capital campaign to date.Designing the Capital Campaign WebsiteTrillion designed and built a website that mirrors Newark Academy's established branding and its 250th anniversary campaign identity. Full-screen video, large photography, and a scrolling timeline carry the story of the school's impact and need, while the design strategically highlights each campaign priority. A dedicated area for donor stories and news shows supporters the direct impact of their giving.
Private School Capital Campaign Website Design for Newark AcademyBranding, Capital Campaign, Website
Sierra Rep digital advertising on mobile for Elvis
The Challenge: More Ticket Sales From Smarter AdvertisingThe theater wanted to increase ticket sales and build awareness among travelers and vacationers in the area, after earlier DIY advertising fell short. Trillion was brought in to deliver better results across its full slate of mainstage productions.Sierra Repertory Theatre is an award-winning professional arts organization operating two theaters in California's Gold Country and serving 45,000 patrons each year.The Solution: Campaigns for Every Mainstage ShowTrillion developed a digital campaign for each of the eight mainstage shows, handling planning, design, copywriting, placement, and optimization across Google Display and Meta platforms. Each show's ads ran on its key art for four weeks before opening, then shifted to production photos and video once the show opened, with all metrics tracked and adjusted to maximize effectiveness.ResultsSierra Repertory Theatre saw a 38% increase in sales year over year, its highest ticket sales ever, and a 70% increase in group bookings. For Elvis: The Musical, nearly 50% of tickets sold before opening and the run sold out completely with more than two weeks remaining, a first for the theater.
Digital Advertising Campaigns for Sierra Repertory TheatreMarketing
Two Meta story ads for Music Mountain Theatre's Christmas campaign. The ads feature promotional graphics, with copy reading, "Your home for the holidays!", as well as "Bah, Humbug? Not this year!"
Filling Seats for a Theatre With More Than 30 Shows a YearMusic Mountain Theatre produces more than 30 shows a year along with special events and workshops, but its loyal patrons were aging and many evening productions were not selling out. The challenge was to reach new, younger audiences and grow ticket sales, group sales, and annual subscriptions.Music Mountain Theatre is a Lambertville, New Jersey community theatre that stages live productions, special events, and workshops for local and regional audiences.A Three-Part, Audience-Driven Marketing StrategyTrillion crafted and executed a three-part strategy for the theatre. First, Trillion modernized the branding for the mainstage productions, carrying a more dynamic look across the website, social media, email, and digital ads. Second, Trillion ran hyperlocal Instagram and Facebook ads aimed at younger audiences nearby, supported by billboards and local events. Third, Trillion used deep discounts and a free-ticket giveaway to bring new audiences through the door, then followed up with emails about future shows and special events.ResultsThe strategy drove significant results for Music Mountain Theatre: a 34% year-over-year increase in ticket revenue, a 64% increase in Instagram followers (most aged 35 to 54), and 303,000 clicks to the MMT website from the targeted audience.
Music Mountain Theatre Strategic MarketingAdvertisement, Marketing
Elevating the Look of a New SeasonA musical theatre company wanted to elevate the look of its new season across every show and marketing channel. The work called for original key art that could carry individual productions and the season as a whole.Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion to elevate the look of its new season.Key Art for Three ProductionsTrillion created original key art for three TUTS-produced musicals, Cinderella, Newsies, and Sweeney Todd, used across all digital and print marketing for the shows and the season. Working from the creative team's artistic vision, Trillion moved through concept sketches, illustration, title design, and final artwork, then defined the look-and-feel of the season's marketing and served as interim creative director. To support the internal team, Trillion developed templates for email blasts, social media posts, website imagery, and more.
Theatre Under The Stars Season BrandingBranding, Email, Illustration, Print Mailing Design
Titusville Playhouse website featuring a logo design and branding.
The Challenge: Turning a Website Into a Ticket-Selling EngineA professional theater wanted a stronger design aesthetic, content presented in ways that inspire ticket sales, and streamlined administrative tasks.Since 1965, Titusville Playhouse has provided professional entertainment on Florida's Space Coast, producing over 15 shows a year across a 282-seat theater and a 300-seat open-air pavilion.The Solution: A Refreshed Brand, Site, and Ticketing ExperienceTrillion improved the design aesthetic and presented content in new ways to inspire ticket sales, then integrated the site with the Tessitura TNEW platform for seamless purchases and the Prospect2 email marketing platform. Trillion added automated processes like scheduled show publishing and expiration, site-wide notices for emergency closures, and quick logins for e-tickets at the door. Trillion also created the refreshed brand identity, logo, animated email signature, stationery, and email marketing templates.ResultsIn the weeks following the launch of the new website, ticket sales increased by over 150%.
Titusville Playhouse Branding & Website DesignBranding, Website
A photo of the Green Vale School invitation for their centennial anniversary event called Party of the Century.
The Challenge: Event Branding Worthy of a Centennial CelebrationA school's centennial anniversary gala called for a special level of creativity and a cohesive look that would build excitement and carry across every touchpoint of the night.The Green Vale School, founded in 1923 and the largest co-ed private school on Long Island, NY for pre-nursery through 8th grade, hired Trillion for its Party of the Century centennial gala.The Solution: A Roaring 20's Art Deco Theme Across Every TouchpointTrillion paid homage to the Roaring 20's with an Art Deco look, using shades of royal and navy blue that echoed the school's colors. The invitation package featured an open-ended gold outer envelope with a personalized wraparound label and gold foil stamping, with interior inserts carrying the theme throughout. Trillion also created website graphics, digital assets, venue signage, and a highly stylized photo booth to promote and support the event.ResultsThe sold-out gala drew 600 attendees and needed a waitlist, and sponsorship support exceeded the school's expectations. Event photography by Kathi Littwin Photography.
The Green Vale School Gala Event BrandingEvent Branding, Invitations
A mailer on a red background that says "Count the Ways you Love NA!" for Newark Academy's Day of Giving campaign.
Building a Cohesive Day of Giving CampaignA Day of Giving lives or dies on participation, and it needs a look and messaging that rally alumni and parents around a single spring giving day. The school wanted one cohesive look and feel to carry across every fundraising appeal for the school year, anchored by its pivotal Day of Giving.Newark Academy is an independent school whose Day of Giving centers on a single celebratory giving day each spring, rallying alumni and parents to participate.What Trillion CreatedTrillion developed a single look and feel for all of the school's fundraising appeals that year and crafted the messaging and content for each campaign, including the pivotal Day of Giving. The creative came to life across email blasts, social media posts, and a physical mailer, with Trillion advising on formatting and personalization to lift participation.ResultsThe creative approach and the mix of email blasts, social media posts, and a physical mailer drove a 50.7% increase in alumni donors. The average gift also rose significantly, from $185.31 to $427.86, putting more funds toward supporting students.
Newark Academy Day of Giving Fundraising CampaignFundraising Campaign, Print Mailing Design
A case for support brochure cover with the headline "Impact Expanded" and the Animal Care League logo.
The Challenge: A Brochure That Keeps Donors ReadingA capital campaign to transform a facility needs a case for support that tells the organization's story and holds a reader's attention. The piece had to work in print and online for a $2.25 million effort.Animal Care League is a limited admission animal shelter in the Oak Park neighborhood of Chicago.The Solution: A Branded, Interactive Case for SupportUsing the existing Animal Care League brand, Trillion's creative team designed a horizontal brochure and infused it with graphic elements, impact graphics, and infographics to tell the shelter's story and retain the reader's interest. The brochure is also available on the organization's website through an interactive viewer.
Animal Care League Case for Support BrochureBrochure, Capital Campaign