PROJECT OVERVIEW

The Challenge: A Brand Worthy of the Art

A new public art program needed an identity that could hold its own next to the artwork it would introduce. Trillion was asked to create a brand as vibrant and fun as the art itself, flexible enough to appear wherever a new public work was installed in the system.

The San Francisco Arts Commission launched the Central Subway art program to place public artwork throughout the city’s transit system.

The Solution: A Pop-Art Inspired Identity

Trillion drew on pop-art influences for the color palette and paired a San Francisco subway car silhouette with a painted brush stroke. The resulting Central Subway logo was built to be used whenever a public work of art is installed in the system.