Calling Alumni to Act on a Bigger Ask

As part of a larger fundraising push, the school needed an annual appeal that would stand out in the mailbox and move its alumni base to give. The piece had to feel urgent and personal while reflecting the pride alumni hold for their school.

Union Catholic Regional High School, a private Catholic school in Scotch Plains, NJ, relies on dedicated alumni to sustain its mission of quality education in a faith-based environment.

A Dramatic Mailing Built to Open

Trillion designed a dramatic converted outer envelope featuring photography of Union Catholic students and large, bold messaging. Inside, glowing student testimonials, a personal letter from the Director of Development and Donor Relations, and a donation reply card gave alumni a clear reason and an easy way to give.