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Digital & Web Design

  • Website Design & Digital Experience

NonProfit Marketing & Fundraising

  • Nonprofit Marketing and Branding
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Newark Downtown Tablet and mobile screens
Website / 06.02.26

What Makes a Website Truly Effective: A Guide for Planning a Website Redesign

Read Now
A Trillion Tips for Stronger Brands with author Lou Leonardis
Branding / 05.07.18
The Branding Book: Why I Wrote One and Why You Should Read It

“A Trillion Tips for Stronger Brands: How to manage, renew or transform your company’s identity,” is the first branding book that I have written and it was a surprise to many because I am not a writer, I’m a designer.

University Viewbook Design Award
Award / 02.26.18
Trillion Takes Home Gold for Seton Hall University at the Collegiate Advertising Awards

The Seton Hall University College Recruitment Viewbook won gold in the “Printed FlipBook” category of the Collegiate Advertising Awards national competition—a first for Trillion.

How to Choose the Best Colors for Your Brand Swatches
Branding / 01.22.18
How to Choose the Best Colors for Your Brand

Choosing the best colors for your brand goes way beyond simply selecting red or blue or green. Companies often approach Trillion because their brand colors are inconsistent depending on the vendors who are creating their marketing and promotional materials.

CMYK vs RGB
Branding / 12.11.17
Hey Lou, What’s the Difference Between CMYK and RGB?

One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.

User Personas Web Design Strategy
Website / 12.01.17
3 Smart Questions Your Web Designer Should Ask Before Your Website Redesign

If you’re about to embark on a website redesign, proper planning and strategy go a long way. Here are the the three questions that need to be answered.

Lou Leonardis Peter Caras 1995 High School Mentor
Design / 10.31.17
25 Things I Love About Being a Graphic Designer

My love of art and drawing while growing up planted the seeds that led me to become a graphic designer. Here are the best things about being a creative professional.

pugs in halloween costumes, illustration, pugs, puns, shirts, desktop wallpaper background
Design / 10.02.17
Happy Pug-o-Ween! Pugs in Halloween Costumes

One of our favorite holidays to celebrate at our studio is Halloween. This year, our Trillionaires had a blast dressing up man’s best friend and came up with something that we think is truly rebarkable.

Bad Branding is Expensive
Branding / 07.31.17
Weak Branding: The Toll of Subpar Branding and How to Restore Success

Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.

Blogging building illustration SEO keywords writing Trillion marketing web design
Marketing / 07.10.17
Does My Website Need to Have a Blog?

Writing a blog or creating a place to publish new content on your website is time consuming. Many businesses either underestimate the time commitment and expense associated with managing a blog, or question if the effort of having a blog would ever provide a return on their investment.

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