
Branding / 07.31.17
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.

Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.

Writing a blog or creating a place to publish new content on your website is time consuming. Many businesses either underestimate the time commitment and expense associated with managing a blog, or question if the effort of having a blog would ever provide a return on their investment.

Trillion volunteered our time to help distribute free food for Community Soup Kitchen and Outreach Center in Morristown, NJ. We helped organize and set up a “farmer’s market” for people who may not have the means to purchase fresh fruit, produce, poultry, meat and other foods.

What is a landing page, you ask? A landing page is a specific page on your website that is designed to be the first page someone visits and is singly focused on a narrow topic, such as one product, one service or one event. If you don’t have at least one landing page on your website, it’s time to design one.

Larissa Montecuollo and Lou Leonardis, who are the creative partners at Trillion (Summit) were recently interviewed for an episode of Meet the Merchants. The show is a 30 minute series on the HomeTowne Television channel which provides programs about art, culture and more to over 600,000 NJ residents.

A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.

With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.

Trillion is honored by Graphic Design USA with three American Graphic Design Awards. The work was recognized for creativity and design execution.

This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.