The Challenge: More Ticket Sales From Smarter Advertising

The theater wanted to increase ticket sales and build awareness among travelers and vacationers in the area, after earlier DIY advertising fell short. Trillion was brought in to deliver better results across its full slate of mainstage productions.

Sierra Repertory Theatre is an award-winning professional arts organization operating two theaters in California’s Gold Country and serving 45,000 patrons each year.

The Solution: Campaigns for Every Mainstage Show

Trillion developed a digital campaign for each of the eight mainstage shows, handling planning, design, copywriting, placement, and optimization across Google Display and Meta platforms. Each show’s ads ran on its key art for four weeks before opening, then shifted to production photos and video once the show opened, with all metrics tracked and adjusted to maximize effectiveness.

Results

Sierra Repertory Theatre saw a 38% increase in sales year over year, its highest ticket sales ever, and a 70% increase in group bookings. For Elvis: The Musical, nearly 50% of tickets sold before opening and the run sold out completely with more than two weeks remaining, a first for the theater.