The Challenge: A Fun Identity for a Times Square Hot Spot

A bar and grille on New York City’s restaurant row needed an identity with personality to stand out near Times Square. What began as a request for a logo and business card grew into a broader brand. The look had to feel fun and distinctly New Orleans.

Bourbon Street Bar and Grille is a restaurant and bar on restaurant row in New York City near Times Square that first approached Trillion to create a logo and business card.

The Solution: A New Orleans Inspired Brand

Trillion developed a fun, New Orleans inspired identity that incorporated the wrought iron of the French Quarters along with the traditional mask and fleur de lis. From there Trillion extended the brand across all print and marketing materials, including menus, ads, and invitations. What started as a single logo became an ongoing set of marketing efforts.