PROJECT OVERVIEW

For Belmont University’s Bruins for Life campaign, the goal was to create excitement and camaraderie around that annual Day of Giving event. They wanted to re-engage with alumni who had lost touch, and inspire parents of current students to see themselves as part of the Belmont community. By fostering connection among Bruins past and present, this special day should inspire pride and participation.

We created a custom logo for Bruins for Life to unify campaign materials and jump-start the excitement leading up to Giving Day. We also designed a warm, inviting mailer tailored to alumni and parent segments. The use of curves and vivid colors on the mailer beautifully evokes the school’s vibrant student culture and the sense of community felt across campus. Photography of the campus and students appealed to alumni and parents alike by highlighting what makes Belmont so beloved.

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